People don’t buy what you do, they buy why you do it.
Tell your story. Make it genuine. Connect with your audience.
The main character in your branding story isn’t you. It is your customer. Get to know them. They want to feel as if you understand their needs. Relate to someone with a common struggle and they will believe that you understand and you will earn their trust. Once you have trust they are open to hearing why you do what you do.
Branding and marketing are two distinctly different things. Marketing is tactical, meant to sell or promote products and/or services. Branding builds loyalty and creates relationships.
Whether you want to sell products, gain subscribers or persuade followers they’ve got to know why you do what you do, before they engage.
Does your brand appear at the top of search results when searching your name? Does the knowledge base display? Do you appear in map listings? If not, your organic search marketing needs work.
Social media is a platform for conversations, content and community. Does your target audience engage with your brand through social channels in a way that is measurable and actionable?
Brand bidding on keywords is an effective method to protect your brand, increase traffic and capture visitors that might have otherwise gone to competitors. This is just one example of how to leverage PPC in your brand marketing strategy.
The right blend of trending and evergreen content is both art and science. You want your brand content curation to be both relevant and time tested.
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