Social Media

Social media is more about sociology and psychology than it is about technology.

Why use social media in business?

Close to 1.7 billion people are active on social media.

There are nearly 1.4 billion Facebook users 47% of all Internet users are on Facebook.  4.5 billion likes are generated daily.

Google+ is very important because the search engine giant says so. 363 million users with the +1 button hitting 5 billion times per day.

Instagram now has over 300 million users and is one of the fastest growing platforms among users. 70 million photos and videos are sent daily. 53% of internet users aged 18-29 prefer Instagram.

Pinterest has 72.5 million users. 75% of all activity on Pinterest is mobile generated. 93% of Pinterest users made an online purchase in the last 12 months.

LinkedIn has grown to 347 million registered accounts. Revenues at the end of 2014 were $643 million, growth rate of 44% over the previous period. 39 million students and recent college graduates are on LinkedIn.


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