Why use social media in business?

Close to 1.7 billion people are active on social media.

There are nearly 1.4 billion Facebook users 47% of all Internet users are on Facebook.  4.5 billion likes are generated daily.

Google+ is very important because the search engine giant says so. 363 million users with the +1 button hitting 5 billion times per day.

Instagram now has over 300 million users and is one of the fastest growing platforms among users. 70 million photos and videos are sent daily. 53% of internet users aged 18-29 prefer Instagram.

Pinterest has 72.5 million users. 75% of all activity on Pinterest is mobile generated. 93% of Pinterest users made an online purchase in the last 12 months.

LinkedIn has grown to 347 million registered accounts. Revenues at the end of 2014 were $643 million, growth rate of 44%over the previous period. 39 million students and recent college graduates are on LinkedIn.