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Digital Analytics is the collection of digital data across all your digital assets and then measuring, analyzing and reporting for the purposes of understanding and optimizing business performance.
We will take a deep dive into your digital eco-system and then report back to you what we find. This information is used to help us create a digital marketing blueprint for your business.
Digital Analytics vs Web Analytics
To be clear, digital analytics and web analytics are two completely different exercises. Web analytics looks only at specific website activity such as gathering, measuring and reporting on visitor data to a website.. It measures SEO efforts such as site structure, meta tags, content, internal links, outbound links, inbound links and much more.
Digital Analytics is comprehensive data collection, review and analysis across all platforms, channels and devices.
Successful brands and businesses measure effectiveness of digital campaigns in order to develop a digital strategy and decide best use for allocating resources.