Responsive web design is no longer a choice to be made, instead it has become a standard build requirement. Over half of all searches are done using a smart phone. Over 40% of all people use only a smart phone for searches. Despite the overwhelming statistical evidence it is estimated that over 60% of business website owners have failed to migrate to an adaptive design.
Improved Site Usability
Google and other search engines are built for users. If users aren’t able to easily navigate your site they will move on to the next best search result. Consequently, if websites are not device agnostic they will be pushed from search results to make room for sites that offer a better user experience.
Faster Page Speed
Responsive websites will load faster on mobile devices. Google has made clear that page load time is a ranking factor. Sites that load slowly will find it difficult to rank even for trophy search terms. Businesses should take notice.
Decreased Bounce Rate
There is a direct correlation between bounce rate and time on site. Again, Google uses time on site as a ranking factor. Users who become frustrated with slow loading pages, poor navigation experience because the site lacks mobile design or content that doesn’t match their search intent will abandon the site.