Ranking high in search engines organically not only increases your chances to convert a potential buyer into a customer but also creates trust between your website and its intended audience.
In this blog post, we discuss five ways to improve your organic search results.
5 Ways You Can Improve Organic Search
1. Refresh Page Title Tags
A page’s title HTML tag can help to define that webpage’s title and should give online visitors an accurate description of that specific page’s content.
The page title tag appears in the top frame of many web browsers and is the first line of hyperlinked text that search engines display. As such, it is pretty important to get it right if you want to rank high on Google.
Refreshing your page title tags to reflect your content accurately, especially if you update blogs over time, is important. Updating page title tags is even more necessary when it comes to including important keywords in your webpage’s title.
Remember to keep page titles under 70 characters. Text beyond that point is cut off when listed organically in most search engine results.
2. Improve Your Meta Descriptions
Although some experts believe that Google’s ranking algorithm as it pertains to page titles is way more important than the meta descriptions themselves. This may be true when it comes to paid advertising. But, when considering organic results, it is crucial to have a well-crafted meta description.
For one, Google displays a page’s meta description beneath the page title in its organic search engine results. This means that these descriptions play a vital role when it comes to driving clicks from users. Meta descriptions allow online visitors to glimpse your site’s content so they can evaluate whether your website is worth visiting.
To make the most out of your meta description, you have to include your page’s keywords and provide a clear value proposition. Remember to keep your meta descriptions under 150 characters.
3. Content Structure
Even if you manage to write about exciting subjects and zone in on what your online viewers like to read about, you still have to realize the importance of content structure so that your content can garner the attention it deserves.
Using clear and thoughtful headings to break up your content into smaller subsections will make your content more scannable and easier to read. It is important to keep each subsection short and to the point. Try to sum up the key points at the end of each paragraph to keep your readers engaged. Back-end organization is also key so remember to use proper tag hierarchy when tagging your headings.
Linking your blogs via external and internal links makes it easier for Google to find and organize your content. Internal links give Google an idea of the structure of your website and can help to establish a content hierarchy on your website. Therefore, it is vital that you use the right internal linking strategy to boost your website’s SEO rankings.
External links show Google that your website links to authoritative websites. Search engines consider external links as third-party votes. They are considered to be one of the most important sources of ranking power. In other words, you have to carefully select the websites you link to if you want to boost your website’s search engine ranking.
4. URL Structure
One way to improve your organic search results is to keep your URL structure as simple, compelling, relevant, and accurate as possible. The idea is to present them in such a way that both search engines and online users can understand them. Best practice indicates that using words to populate a URL instead of numbers or code is the best way to go.
When an online user sees your URL, they should have a good idea of what they will find on the page. To make your URLs more legible or readable, you can use hyphens to separate words. It’s best not to use other characters, such as spaces or underscores, to separate words.
You should also only lowercase letters throughout all your URLs as uppercase letters might be seen as two distinct URLs and could be interpreted as duplicated content.
5. Schema and Rich Snippets
Schema markup or rich snippets is a form of structured data that allows search engines to better understand the function of a web page. You can use rich snippets to display more information or an answer to a question.
This can make your web page appear at the top of search engine results, which improves your overall visibility and click-through rates to your content. In fact, using rich snippets can help increase organic traffic by 30%!
In Conclusion
Improving your organic search results is vital if you want to increase your online following and grow your business over time. By focusing your efforts on rich snippets, structuring your URLs and content correctly, and improving your meta descriptions, you can successfully attract more online visitors organically.