Why does my website need Search Engine Optimization?
The majority of web traffic is driven by the major search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users.
Search engines provide targeted traffic—people searching for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their index, you miss the opportunity to drive organic traffic to your site.
Targeted organic traffic can provide publicity, revenue, and exposure like no other channel of marketing. Investing in qualified search engine optimization can provide exceptional, long term ROI compared to other types of marketing and promotion.
What Is Search Engine Optimization?
Search Engine Optimization is the process of improving the visibility of a website on organic search engine result pages (SERPs), by systematically adding search engine friendly elements into a website. A successful search engine optimization campaign will include researched, relevant, keywords for content, meta title tags, meta descritption, h1 tags and image alt text. The site will have undergone a complete technical audit and all issues will be addressed. Search engine optimization is broken down into two basic areas: on-site, and off-site optimization. On-site optimization refers to website elements which comprise web pages, such as HTML code, textual content, and images. Off-site optimization refers to all other aspects of a digital strategy such as backlinks, social media, video marketing, press releases etc…
SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too. At Digital Reciprocity we believe these principles go hand-in-hand.
Search Engine Optimization Best Practices
It takes time and hard work to optimize a website. However, website optimization has the potential to bring massive growth to your business. There is no short cut to implementing SEO. There is no such things as “set it and forget it” with SEO. Successful SEO requires daily maintenance and administration. This is intended to be a high level overview of basic principals that will help get you started in the right direction. Be patient and research changing trends of search engine optimization.
(1) Mobile Optimization
More than 50 percent of online searches are made on mobile phones. From SEO perspective, it is essential to have a responsive web design so that mobile users can access your website. Which mean your website must show up in top mobile searches as well as desktop searches. So consider optimizing your website for mobile devices and make sure you have tested page and site speed.
(2) Relevant Content
Content is considered to be the backbone of your website. Google attaches enormous importance to fresh and relevant content which mean you have to create great content as an effort to stay at the top of the competition. Content is used to achieve two objectives. First, it brings traffic to your website. Second, it converts visitors to customers.
(3) Customize Meta Tags
Meta tags are special snippets of information that you can customize to help search engines better understand the topic and content of pages on your website. Title tags are like book chapter titles. They give search engines topical keywords about the page. Meta descriptions is a short preview of the contents of a page. Met descriptions don’t really have a ranking influence with search engines, but they do give provide a preview for searchers in results pages and can have an impact on click through rate. H1 tags are like newspaper headlines. They are used by search engines to determine what content is expected in the following paragraphs. They should be keyword rich headlines.
(4) Implement Social Media Strategy
Social media does impact the ranking of your website. Google and other search engines have made it clear that social signals area a ranking factor. Small social media activities such as likes, tags, tweets, re tweets do play a role in ranking your website. That is why you need a social media plan capable of engaging visitors.
(5) Test Results
Most of the people ignore testing as it takes time and energy. You should not be afraid of going through various SEO related tests as it can optimize your SEO results