I have compiled a list of web analytics tools to share with you. Most of these tools I have used at one time or another for various projects. However, some of them I haven’t used for a long time so I recommend you do your own due diligence. Please let me know if you have used any of these and what your experience was with them.
Web Traffiic Tools
Google Analytics – powerful full featured analytics tool. Google AdWords also has internal split testing and conversion tracking software & offers data integration with Google AdSense that you can’t get with any other web analytics tool, though keyword (not provided) has made it harder to close the loop on the keyword-level even if you still have great page-level data.
Clicky – Cheap web based tool similar to Google Analytics. A few less features, but you get real time data and are not giving all your data to Google either. Also offers a cheap white label analytics package convenient for SEO firms looking to add another revenue stream to their businesses. They provide user IP address features and allow you to have dozens of sites in a single account for a quite reasonable rate.
SEO Analytics Tools
Rio SEO: Local SEO, mobile search, social sharing analytics, retargeting software, and an automated SEO platform. A global automated SEO platform aimed at helping marketers to increase ROI.
Pricing: Determined upon needs. Must contact specialist.
SEMrush: Discover competitive data from users, keywords, domains, and databases. SEMrush says it will help you drive your projects to the next level as massive amounts of SERP data is collected, allowing you to capitalize on search trends and competition to find relevant and real-world solutions. The comprehensive analysis fine tunes your SEO efforts.
Pricing: Pro Recurring $69.95, Pro 1 month $79.95, Guru Recurring $149.95 (per month).
Spy Fu: The company promises you can expose the marketing formula of your competitors using Spy Fu to unlock their keywords, organic ranking, and ad variations for the past 6 years. Find the most profitable keywords and eliminate the poor to create the best ad copy by leveraging your competitors. Additionally includes SEO sales reporting and AdWords advice.
Pricing: Basic $79, Professional $139, Agency $999 (per month).
MOZ: Moz’s internet marketing software aims to simplify ranking, links, social, brand, content, and traffic– all in one place. It promises to help marketers find errors, missed conversions, and SEO opportunities with custom reporting and research tools. You can also create and manage your online business listings with a single click to boost your local search results and prevent your business from getting lost.
Pricing: Standard $99, Medium $149, Large $249, Premium $599 (per month).
Advanced Web Ranking: This online SEO software aims to help marketers thrive by providing local and mobile rank tracking, white label reports, competition monitoring, and data privacy. The company promises you will spend less time monitoring and more time optimizing as Advanced Web Ranking grows your business and revenue with pinpoint accuracy reports and monitoring, on demand ranking updates, and more.
Pricing for Lifetime Licenses: Standard $199, Professional $399, Enterprise $799, Server $2999.
Whitespark: Whitespark’s tools and services allow you to manage and optimize your search presence and reach with a local citation finder, local rank tracker, and a link prospector. The company says it helps you make it easy for customers to find you with a review generator, building local search visibility that lasts.
Pricing: Varies upon product/service.
Marketing Samurai: Marketing Samurai aims to help marketers automatically find more customers. Get your customers to buy more with increased traffic and leads through highly efficient SEO courses. You’ll sell more and sell faster as you climb in search engine ranking, turning more leads into actual revenue.
Pricing: Varies by needs.
Web CEO: Web CEO says its SEO tools and training allow marketers to research their niche and promote their website with a comprehensive SEO checklist. Create optimized content and monitor your site ranking across local and global search engines, according to the company. Listen to what people are saying about your company to analyze visitor traffic, conversions, and ROI.
Pricing: Starter $10, Intermediate $24, Pro $55, Corporate $99, Agency $200 (per month).
Social Media Analytic Tools
There are a lot of social media tools out there, but here are some to watch.
Sprout Social: Allows marketers to publish to Google+, Facebook, LinkedIn, and Twitter. Integrated analytics allow users to monitor their social media efforts with in-depth reports.
Pricing: Packages range from $59/month – $500/month
Brandwatch: Advanced social media monitoring and analytics allowing you to monitor social engagement in 27 different languages. The data analytics offers solutions to share data with your entire organization.
Pricing: Packages range from $800/month – $3200/month.
Radian6: Track, monitor, and react to comments, questions, and complaints in real-time. Listen and engage many platforms, including Facebook, Twitter, and YouTube.
Pricing: Available upon request.
Woobox: Create engaging social media promotions with powerful contests, sweepstakes, coupons and polls. Social platform for contests and engagement with Facebook analytics.
Pricing: Packages range from free to $249/month.
Hootsuite: Manage 35 social media platforms, schedule social media posts, track mentions, and analyze social media traffic to track conversions and measure campaign results.
Pricing: Varies upon needs. Contact for more information.
Social Mention: Social Mention is a real time social media search engine that looks for mentions of whatever keyword you put in.
Pricing: Available upon request.
These analytics programs are not necessarily social media or SEO focused. Some are big data, others are mobile- or marketing-focused.
Optimizely: Optimizely for websites and mobile apps offers testing tools that allow marketers to experiment with different versions of pages and choose the one that’s best at reaching their business goals.
Pricing: Starter Package is Free, Enterprise package available with pricing upon request.
Crazy Egg: See where visitors click to improve conversions and understand user behavior with Crazy Egg’s visual website analytics and heat maps.
Pricing: Packages range from $9 -$99/month (paid annually).
Tableau Software: Allows you to analyze your data without the need for canned reports, dashboard widgets, or templates. With the interactive data features and the creation of custom charts, you’re able to share analytics in the Cloud.
Pricing: Ranges from $500 – $1,999.