Search engine optimization (SEO) boils down to properly connecting technical elements and correctly building hierarchical structure of a website. Internet marketing or digital marketing is the overall strategic implementation of an online marketing campaign. This includes things like branding, social media marketing, paid advertising, blogging and back linking. Internet marketing and digital marketing are interchangeable terms, not to be confused with SEO or search engine optimization which is the optimization of the website ecosystem like hosting platform, web server technology and onsite environment.
The correct way to build a website is to first decide on the overarching theme of your site. For instance if you are a real estate broker in Skagit County Washington, your theme should be real estate in Skagit County Washington. Drilling down on that a bit more, you might only work in residential real estate, so a tighter website theme would be residential real estate in Skagit County Washington. Regardless of the industry or market of your business you will want to decide on a theme because everything else you do, like content pages, images, blog posts, video, social media marketing or paid advertising will flow from that theme.
It is also called SEO silo theming, which is silo architecture. Silo architecture is based on a on-page linking structure which separates various themes into different silos to make it easier for search engines and humans know the theme, topics and content of a website.
For more information on the technical SEO audit process visit https://digitalreciprocity.com/website-development/technical-audit/