Think about the differences in how you would search for common terms when searching by text and voice. If you wanted to know the name of the current Catholic Pope using text you would likely use a shorter search phrase like “pope” or “catholic pope”. If you were using voice search it would more likely be something more descriptive, like “who is the current Catholic Pope”? Voice search allows us to be much more specific, while providing Google with more words and context.
Human language(s) are becoming an important interface layer in algorithm evolution and web development. Voice activated technology is going to impact the way businesses implement digital marketing. Most consumers probably don’t realize yet that search results can vary considerably between device types and clarity of search phrases.
Just looking at the various voice activated devices and emerging technology available today is indication of how seriously major technology companies are about natural language voice search. Most of us have at least tried Siri or androids “OK, Google Now” voice search features. Less common is Google’s desktop ‘voice assistant and the newly released Windows 10 Cortana for desktop and mobile.
How To Optimize For Voice Search
Voice search allows us to be much more conversational. The best way to accommodate that in SEO is to use more natural language long tail keyword phrases, especially in question format. Voice search will also make us better copy writers focused on people’s interest rather than search engine consumption. Instead of focusing on a few keywords scattered through content on a page intended to gain search engine approval, we should write as we would speak. Using longer, more clearly expressed thoughts and phrases that describe a product, illustrate services or provide location information will improve chances for higher ranking in search results.
How would someone phrase a query about your products or services? Think about the natural language way in which questions are phrased. Typically it will start with who, what, where, how and when. For example, “Where is the closest grocery store”? Or , “what is the best pizza shop nearby”? Also, notice both of those questions included a location parameter – closest and nearby. These are micro data moments. Do yourself a favor and properly implement schema on your site. It will help search engines understand your location and business type and what the best and most relevant results are in an organic way.
