WordPress is the most popular open source Content Management System (CMS) used in nearly 80 million websites. It is free to install, deploy, and upgrade. There are thousands of free plugins and templates available to enhance and help customize the flexible and simple interface, which reduces overall cost and deployment time. The dashboard is intuitive and friendly even for beginners.
Here are 5 reasons to use WordPress as your CMS platform:
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WordPress sites are open source
Open source means that there are lots of software developers to choose from if you decide you need to do some special customization. Gone are the days when a developer could hold a client hostage by withholding access to a website’s CMS, and the client has to pay the developer every time a change needs to be made. It’s very easy to manage and update a WordPress site even with no technical background. If you can type and click a mouse, you can pretty much do the day-to-day maintenance of a WordPress site. You are free to host your sites anywhere and anyway you choose without worrying that if something happens to the business that builds the platform, their website will disappear into the ether.
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WordPress is easy to learn and use
WordPress is used by millions of people. There are vast libraries of free tutorials, videos, articles, forums and websites that offer WordPress learning opportunities. There is nothing that you can’t search and find WordPress related answers for online. The user community is very friendly and open to helping anyone willing to ask
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WordPress is extendable by deploying plugins and themes
Most people using WordPress are not programmers or even experienced website developers. Many WordPress website owners start using WordPress without any prior experience building websites. There are literally thousands of free plugins and themes that can be used to create a professional looking and behaving site for little out of pocket expense. These plugins can add enormous flexibility and functionality to your site. Many of the themes are responsive so you don’t have to worry about being mobile friendly.
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WordPress integrates with many popular 3rd party platforms
WordPress integrates with some of the most powerful platforms available to give your business the resources it needs to operate online. If you want to include automated email campaigns with your lead capture strategy you can integrate with a service like Aweber or MailChimp. WordPress can also work with some of the most popular payment gateways in the world like PayPal and Stripe.
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WordPress is very scalable
The platform offers flexibility and scalability. As a content management platform this allows you to set various user status so multiple people can contribute posts while you maintain complete control over the publishing of final content. This makes managing content and version control much more efficient as a website grows. With its multi-site capability and theme-based structure, you can scale and replicate similar sites within a matter of days with a fraction of the initial investment. Did you know that Time.com, Forbes.com, and CNN run on WordPress platform? How about large sites with millions of view a day, such as Mashable and TechCrunch? Check out these top 125+ sites all dominating the web with WordPress.
