How Google interprets the infrastructure of a website significantly impacts your online presence. A technical SEO audit examines the site for problems that search engines will see when they crawl your site. Many websites have technical problems hindering their search engine optimization efforts such as improper redirects, unfriendly URL parameters, non-existent sitemaps, incorrect use of noindex or robots.txt files and canonical tags that hurt SEO or on page issues that need to be corrected like too little content on a page or duplicate content.
We use several free and paid for tools to help us discover what problems are preventing your site from being crawled and indexed in Google and other search engines.
Google Search Console can provide you a subset of the errors that might exist. Screaming Frog (free) does a deep crawl of your site and provides a comprehensive analysis of many of the topics we examine as part of the audit. We also use Xenu because it is thorough link checker with that offers good detail of link status. Broken links are clearly identified and it has an intuitive interface.
The rest of the audit is just good ole fashion manual labor. You will need to manually check for robots.txt and intellectually review its contents to know if there are unusual settings causing problems. You don’t need to be a programmer to do a good audit, however you will need a solid understanding of the elements and good technical skills to correct errors.
Contact Digital Reciprocity to discuss having us perform a thorough Technical SEO Audit for you.