The search engine giant Google has deployed us all as unsuspecting Googlebots. We create massive amounts of actionable data. I would like to be able to tell you it’s not personal, but it really…
As marketers we should continually study methods and techniques that will improve effectiveness in how we communicate our message to our target audience. One area that interests me is Neuro science marketing which…
As a digital marketing professional I frequently read dozens of different blogs. I am not the sharpest tool in the shed so I rely on people much smarter than me…
Why does my website need Search Engine Optimization? The majority of web traffic is driven by the major search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can…
I have compiled a list of web analytics tools to share with you. Most of these tools I have used at one time or another for various projects. However, some…
How Google interprets the infrastructure of a website significantly impacts your online presence. A technical SEO audit examines the site for problems that search engines will see when they crawl…
Search engine optimization (SEO) boils down to properly connecting technical elements and correctly building hierarchical structure of a website. Internet marketing or digital marketing is the overall strategic implementation of an online…
Directory citations are an important part of any SEO strategy. They give your business broad exposure across search with consistent business information such as name, address and phone number (NAP). Of all…